While on a beach vacation in Europe, Ron witnessed huge piles of plastic laying around. The beach he frequented yearly used to be plastic free and it was now being cleaned up of plastic each morning. To this frustrating, plastic-filled reality contributed the overly sandy, wet and bulky beach towel he was sitting on.

The answer was right there: a quick-drying, sand free, light, multifunctional towel made from 17 recycled plastic bottles.